In class you'll build a 3-day challenge that sells your high-ticket offer. These six answers are what Claude needs to start. Two more are optional, and they make your playbook much better. Write short, honest answers. Messy is fine.
1. Your name and what you doOne line.
Example: Sarah, career coach for nurses
2. Who you helpOne type of person. The more specific, the better.
Example: Nurses with 5+ years on the ward who want to move into management
3. What they struggle withThe problem they would pay to fix, in their words.
Example: They keep getting passed over for promotion
4. Your high-ticket offer and its priceWhat it is, what is inside, how long, the price. No offer yet? Write "no offer yet" and what you do now. Claude will design one with you.
5. Your best resultA client: who, what they did, the number. Or your own before and after.
Example: Maria went from staff nurse to ward manager in 4 months
6. Where and when your challenge will runOptional. Zoom, a group, dates, time.
Example: Zoom, 3 evenings, 7pm UK, starts 3 November
7. Your story (optional, makes it much better)Why you started, in 2 or 3 sentences. The moment it changed.
Example: I was a ward nurse for 11 years and got passed over twice. The day I rewrote my CV as stories, I got the job.
8. Paste anything else (optional)Your About page, LinkedIn About, a sales page, client messages, what is inside your offer and what each part is worth.
More real detail = a better playbook.
One more minute
Create your account now
The Live Build saves your work to your account. Create it now and click the confirm link in your email, so you can start the second the session begins.
A laptop with Claude open (free works, Pro is faster)
Two or three screenshots of wins, messages or reviews
Your website or LinkedIn link
No account needed. Click Save my answers to keep a file (or copy them into your notes). In the session, open Relay 01, click Bring in my pre-class answers and load the file or paste the text.